How to Promote Business on

Part 1: Choose account type to fit your needs

Targeting your content by account type

When you sign up for a new account you are given the chance to choose which account type you would like. While one of the options is ‘standard’, it makes a lot more sense to choose from the other possibilities. You can select from the following categories:

  • A Director account – great if you are producing your own web videos. This account allows you to to add custom items and a logo to your Profile pages
  • A Musician account – which is a good opportunity if you are hoping to promote your music through YouTube. In addition to your custom logo and choice of music genre, you can also display tour date information and CD purchase links on your profile pages
  • A Comedian account – which is of course a good way of promoting your comedy show or stand-up act. This allows you to add your custom log, comedy style, show date information and CD purchase links on your profile pages
  • A Guru account – which is for anyone that is an expert in a particular field, whether that be cooking or web design. This account lets you choose a custom logo, genre and links to your other websites from your profile pages

If you already have a YouTube account but want to take advantage of this feature, you can do so by converting your account type from your channel info page.  It is possible to change at any time.

Part 2: Create Your Own Channel

Create a channel and customize to feature your best videos.  This alone will drastically boost your views.

Search your brand on YouTube and see what the existing conversation looks like. Then try reaching out to people who already have an affinity for your product or service by commenting on their videos and/or “friending” them.

Remember that YouTube is an online community, and if you’re not participating in the dialogue, then you are missing the opportunity for true engagement.

Part 3: YouTube Video Annotations.

Video SEO recommendation for YouTube’s annotations

YouTube should treat annotations as indexable metadata, just like it does with the title, description and tags entry fields.
Annotations are helpful text content that can improve a video’s relevancy to the viewer (similar to the description field), which is under the control of the account holder with permission-based controls for collaboration (so spam shouldn’t be an issue).

You control what the annotations say, where they appear on the video, and when they appear and disappear.

The annotations can also be coupled with subtitles (which can be translated into multiple languages by YouTube) to complement them and add more depth of information. Between the two of them you might not need to worry about sound and dialog any longer as you can subtitle everything and explain it, even pausing the video to give the viewer time to consume the information.

Annotations might be one of the best innovations in online video since the creation of the interactive button overlay. In fact they’re almost the same and not really new. But where Google and YouTube go, other follow

Annotations give you a way to offer far more information but still present it in a video format. Of course balancing the usage of the annotations so as not to overwhelm the video content or the viewer will be an art in and of itself.

For a more advanced guide to help you get the most out of the Annotations Editor, look here.

Part 4: Use the Bulletin Board and Youtube email.

This is a great feature that lets you start a conversation around your own videos. But don’t limit yourself to your own bulletin boards; use others’ too.
Remember –  YouTube is a social community as much as it is a video-sharing site.  As such, there is nothing terrible about reaching out to other users and letting them know about your content, your thoughts, or your admiration of their work.

Bulletins are  way of creating short messages on your own channel profile, or leaving messages for users on their profile pages. Bulletins are super-short messages about your status, new releases or anything else you might want to broadcast to the world via your YouTube channel.

Use bulletins for quick comments on other user’s pages, and in doing so you are likely to pique their interest enough for them to come and check out your profile and maybe even subscribe if they like what they see.  Posting bulletins to your own profile is also an effective way to keep your viewers in the loop

Part 5: Add Friends and Use Video Respond

Search for popular videos related to yours and post your video as a response to them. Leverage the views that other videos get.

People often forget that YouTube is a social network. Add friends to your list and engage with them.

Part 6: Use different Video Customization Options

You can specify the width and height of the embedded video by adding &w=... or &w=...& the shortcode. It will automatically adapt to your theme’s content length and give you preferred dimensions.

  • You can disable related videos by appending &rel=0
  • You can turn on the search box by appending &showsearch=1

For example, this shortcode



  • To embed the video with default width and height adapted to your theme:
    [ youtube= ]
  • To specify the width and height explicitly:
    [ youtube= -A&w=320&h=240]
  • To specify the width only:
    [ youtube= =320]
  • To hide the related videos from appearing after the video is done:
    [ youtube= &rel=0]
  • To show the YouTube search box:
    [ youtube= &showsearch=1]

Come back soon we will add more soon…