what-is-marketing Published September 25, 2012 at 640 × 480 in Pricing Strategies. Several major factors influence the pricing for a product or service. Marketing is the process of communicating the value of a product or service to customers Marketing can sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. Share this:TweetWhatsAppTelegramShare on TumblrPocketRedditEmailPrint Post a comment or leave a trackback: Trackback URL.