What Yahoo has, Microsoft wants, but Yahoo continues to play hard to get. Even as talks start, stop, and sputter, the two companies still face a formidable foe in Google--and many questions about what they'll do next.

Microsoft’s hostile bid for Yahoo

Microsoft’s hostile bid for yahoo clearly shows google as the dominant player in Online advertising and web search market. Microsoft is trying to combine No.2 and No.3 to compete with No. 1 Google in the Online advertising and web search business.

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