|On this page you’ll find links to various information relative to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tips, tutorials and suggestions.
Google Technology Overview
The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. Google use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. Google then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted.
By combining overall importance and query-specific relevance, we’re able to put the most relevant and reliable results first.
- PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.
- Hypertext-Matching Analysis: Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user’s query.
Find out more here: http://www.google.com/corporate/tech.html
All domains are up to 63 characters include www and TDL (.com, .net, .info, .biz…..)
* Each domain need to have unique IP address no use virtual hosting where you might point several domains to 1 hosting accounts.
* Avoid repeating keywords
* Limit to less then 12 words it keyword Meta tag.
* Use only content relevant word as your keyword.
* Try to use keyword phrase to target your customers. Ex. if you sell real-estate in Boston use: ‘Boston real estate’ instead of only ‘real estate’.
* Repeat keyword and keyword phrase in the body of your page
* Avoid using trademarks.
* Avoid dead words like: like, and, or…
* Start heading in you body with keyword.
* Use Heading tag 1 for your first keyword or/and keyword phrases, Heading (H2) to second keyword…
* Use keyword throughout the site
* First few lines should accurately define the content of page.
* Keep paragraphs short.
* Validate your HTML code at http://www.validator.w3.org
* Use keyword in your file name boston-real-estate-listings.html
* Keep URL simple
* Create a site map page for each site
* Use a robot.txt file
* Contain links to other pages containing the same keywords.
* Link to other pages which have the keywords in the file name.
* Use only well –formed HTML code in your pages
* Make sure MSNBoot is allowed to crawl your site
* Use a robots.txt file
* Keep your URL’s simple and static – Keep your site hierarchy flat
* Keep pages to a reasonable size
* One topic per page
* Make pages accessible by at least one static text link
* Add site map
* Run keywords tools like https://adwords.google.com
* Run keywords tools like http://inventory.overture.com/d/searchinventory/suggestion/
* Keep keywords 3-4 times per post
* Post new contents to separate pages
* Read and comment in other blogs
* Keep topic no comment SPAM
* Post frequently.
* Use RCC reach site summary or Really Simple syndication to set up subscriptions
* Run keywords tools like http://wordtracker.com/
* Try run your keywords http://www.dogpile.com
* Remove pure search word
* Remove broad terms
* Eliminate over-competitive terms
* Remove “Pure Research” words
* Remove ambiguous terms
* Refine Broad terms
* Eliminate over-competitive terms
* Use Question foe solutions your site provides
* Target local market for more information
Matt Cutts of Google introduces the canonical link element.
Matt Cutts explains the difference between how Google interprets underscores and dashes in a URL.
SEO for startups in under 10 minutes
Every Page should include:
- Unique topic
- Unique title (displays in search results)
- For non-dynamic sites: keywords in the file name, Lowercase and Hyphen separated
- Descriptive anchor text for every link (title tag)
- Do not use words “click here” if possible. Make “keywords” linkable.
SEO Do not list :
- Do not hire a rouge or shady SEO! If they guarantee any positon on first page of Google, that’s bad news!!!
- Do not participate in link schemes or buy links to pass PageRank
- Focus more on content then or fancy design.
More good SEO advise from the expert
Matt Cutts: Gadgets, Google, and SEO
Site performance testing
For more free SEO tips, tricks, seo good practice, online tools and how to market your site information visit Nikolay’s site.
English: Nodes with links in two-dimensional plane of PageRank and CheiRank (Photo credit: Wikipedia)